The College of Health shares the same messaging pillars as the master brand — leadership, role, collaboration and attitude — but we deliver on them in unique ways. These statements articulate specifically how our college thinks about and delivers on these pillars.

The statements should be used as a frame of reference for crafting specific messages. By periodically revisiting these statements, we can help ensure that our writing communicates these important traits of our college, while staying connected to the university master brand.

 

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