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In 2018-19, the College of Health engaged the branding, marketing and digital agency Ologie to create a sub-brand for the college. This brand aligns and supports OSU’s master brand.
Ologie met with a core team that comprised the college’s advancement team (the dean and dean’s assistant, the college’s marketing and communications staff, the director of OCHI and Foundation staff). They reviewed marketing materials and background documents; interviewed more than a dozen COH faculty, staff and students; reviewed the brands of four pees/competitors; and documented and shared all findings, which are available on request.