Josh Norris is the Director for the Adventure Leadership Institute.

Over the last few decades he has worked for four universities and seven commercial outfitters and founded his own commercial guide service with operations throughout the United States and Mexico. He was instrumental in the creation and establishment of the Professional Climbing Instructors Association.

Norris has served as an instructor/guide trainer for: wilderness medicine, alpine mountaineering, white-water rescue, kayaking, rafting, climbing, challenge course and more

As a part of his work in outdoor education, Norris was also a script writer and technical adviser for a series of instructional climbing videos, and served on a number of film projects.