TitleHow Low-Income Mothers Select and Adapt Recipes and Implications for Promoting Healthy Recipes Online.
Publication TypeJournal Article
Year of Publication2019
AuthorsTobey, LN, Mouzong, C, Angulo, JSenior, Bowman, S, Manore, MM
Date Published02/2019
KeywordsAdult, Child, Cooking, Family, Focus Groups, Food Assistance, Humans, Meals, Middle Aged, Mothers, Nutritive Value, Poverty, Social Marketing

We describe a 5-year (2011⁻2015) qualitative evaluation to refine the content/delivery of the Food Hero social marketing campaign recipes to low-income mothers. Objectives were to: (1) identify characteristics looked for in recipes; (2) determine recipe sources; (3) understand motivation for seeking new recipes and recipe adaptations; and (4) identify recipe website characteristics users valued. Nine focus groups ( = 55) were conducted in Portland, Oregon. Participants (35⁻52 years) were primary caregivers for ≥ one child, the primary household food shoppers/preparers, enrolled in the Supplemental Nutrition Assistance Program (SNAP) and able to speak/read English. Participants reported having "go-to" family recipes and regularly searching online for new recipes, especially those using ingredients available/preferred by family members. Recipe websites with highest appeal were polished and engaging to mothers/children, offered user-ratings/comments and were reachable from search engines. Results identified key recommendations: (1) understand the target audience; (2) aim to add healthy/customizable recipes to family "go-to' recipe rotations and understand the impact of generational influences (e.g. how mothers/grandmothers cooked) on family meals; and (3) create websites that meet target audience criteria. Seeking the target audience's input about the content/delivery of recipes is an important formative step for obesity-prevention projects that include healthy recipes.

Alternate JournalNutrients
PubMed ID30764537
PubMed Central IDPMC6412388
Grant List152303.2 / / Oregon Department of Human Services, SNAP-Ed /