|Title||Are Electronic Cigarettes Marketed Towards Youth? Results from a Descriptive Study|
|Publication Type||Journal Article|
|Year of Publication||2018|
|Authors||Stone, J, Henderson, ML, Buchalter, RB, Thorne, CB, Abban, S, Walley, S|
Electronic cigarette awareness and use has increased dramatically in recent years, though less is known about electronic cigarette advertising at the retail point-of-sale . Since 2014, more youth use electronic cigarettes than any other tobacco product, and this trend is thought to be related to advertising and marketing. Youth are particularly susceptible to point-of-sale marketing and the majority of youth visit convenience stores on a weekly basis. This study seeks to describe the retail electronic cigarette environment in an urban setting, particularly as it relates to targeting youth.