Oregon State engages audiences through a number of social media outlets and so does the CPHHS. Check out our Facebook, Twitter, LinkedIn and Instagram sites, respond to posts and share your news or photos. If you have questions about using social media or are considering starting a new account as part of your work, please contact Alan.
"...if scientists could communicate more in their own voices--in a familiar tone, with a less specialized vocabulary--would a wide range of people understand them better? Would their work be better understood by the general public, policy-makers, funders, and even in some cases, other scientists?" - Alan Alda
Read on to learn more about the value of social media, marketing and communications in higher ed.
Speeding Up Science is a video profiling an Oregon State University ichthyologist's use of social media to collaborate with his peers around the world.
"The fact that we can spend just a little part of our days interacting with each other builds a personal connection that I think is an important part of the networking that's at the center of the scientific enterprise." - Dr. Sidlauskas
"Scientific American" has a five-part series called Social Media for Scientists.
Science and the Public - Why every lab should Tweet is a companion slideshow to the Social Media for Scientists series and is about more than just Twitter. Alan considers it a personal favor if you take a few minutes to look through this one.
As Students Scatter Online, Colleges Try to Keep Up focuses on the difficulty in communicating with students given the fragmentation of messaging tools.
It's Time for Scientists to Tweet covers the role Twitter plays in the lifetime of a scientific idea, from birth to dissemination, based on a survey of 116 marine scientists who actively Tweet.
What REALLY Happens When Researchers Work with the Press? explores the Director of Research Communication and Marketing at Georgia State University's experience from 2005-2006 (pre-Twitter) of working with researchers who engaged with the media and how that exposure enhanced scientific impact. It may be from a pre-Twitter era, but Twitter is full of press – from around the world.
Story amplification through social media
REPORT: Social Media drove as much new traffic to higher ed websites as paid search ads in August 2014.
For more benchmarking data (n=2,953): See full report.
Social network specific tips/beginning steps